crucial influence®️
the new science of leadership
Grounded in 50 years of social science research, Crucial Influence goes beyond corporate perks and charismatic personalities to teach a method for changing ingrained human behaviour.
Any leader—senior, emerging, even those without formal authority—can replace persuasion and perks with powerful influence strategies that actually change behaviour. Learn how Crucial Influence can help you enact sweeping and sustainable change.
Learn Leadership Skills
Learn the influence skills demonstrated by the world’s most successful change agents.
Find Vital Behaviours
Identify and target the behaviours that are vital to the outcomes you want.
Apply Six Sources of Influence
Follow a proven model for modifying behaviour and influencing organizational change.
Buy the book to preview the skills...
learning delivery options
effective instruction, flexible format
Watch to learn more about the variety of delivery options available for all of our courses: in-person, virtual, online on-demand and more...
in-person training
For 15 years, Tamara Kerr Consulting has partnered with Crucial Learning to offer best-in-class in-person learning experiences around the world. Whether you attend a public course, or bring our crucial skills into your organization, in-person learning offers a focused, effective, and engaging way to change behavior.
virtual Training
Our research shows 86% of learners rated our virtual learning “just as engaging as” or “more engaging than” in-person learning. And when it comes to results, behavior change from a virtual course was immediate. In fact, learners’ use of new skills was no different between the virtual and in-person classroom. The Influencer course is taught in 2 hour learning blocks over six sessions.
achieve real results
for TEAMS - contact tamara kerr consulting to discuss options
GIVE YOUR LEADERS THE POWER OF INFLUENCE
The single most important factor in a company’s success is the team that’s leading the company. Arm your leaders with the skills to execute on strategy, influence behaviour, transform culture, and achieve the results that matter most. Crucial Influence is available in two formats to meet the unique needs of your team or organization. Our clients have used the Crucial Influence skills to improve workplace safety, sales enablement, profitability, and more.
SAFETY
Newmont Mining experienced 73% fewer serious injuries recorded on the job.
COMPLIANCE
Spectrum Health improved hand hygiene compliance from 60% to 90%.
PATIENT SATISFACTION
Patient satisfaction scores at Children’s Minnesota jumped by 10%. They also decreased patient wait times.
SALES PROCESS
Gallery Furniture increased sales by $250,000 per month. The company also saw a $1 million reduction in annual expenses.
QUALITY
Menlo Innovations reduced the number of people-hours dedicated to emergencies by 30%.
CUSTOMER SERVICE
Michigan’s Department of Human Services improved its customer service rating by 38%.
for individuals - follow link for event information
DEVELOP GREATER INFLUENCE
The greatest capacity we possess is the ability to influence behaviour—our own and others. Whether you’re an executive, lead a small team, or simply find yourself needing to lead others, Crucial Influence can help. Learn the leadership skills used by the world’s best change agents.
If you are an individual looking for your own self-development opportunity, follow the link below to see our upcoming event dates and follow along to register.
Enroll today and learn how to change behaviour for measurable results.
read the bestseller
Discover the New York Times bestseller behind the award-winning course. Influencer unpacks the science of leadership with rich case studies and outlines a proven method for leading change.